Microplasm is an organization designed to empower businesses on the web. Each member strengthens the network, tempering it into an interconnected mass of hyperlocal content which attracts traffic, then directs those new customers to local businesses.
We specialize in equipping businesses with a hyperlocal web presence. Hyperlocality is defined as virtual content that relates to a certain audience which orients that audience towards real-life events, objects, places and people. Hyperlocal content is essential in order that your customers can actually find you on the web.
Microplasm uniquely cross-applies the Local Multiplier Effect, where the economic gains in a given area can compound over time, keeping transactions local and directly between buyer and business. Our aim is to implore and demonstrate lateral business growth, rather than hierachical models, which always result in monopolies.