Backlink Service

Why does your website need backlinks?

Often the big SEO Agencies will refer to backlinks as “votes” for your website…

This concept holds well, except when it comes to SEO backlinks, some votes are worth more than others.

To put it bluntly; you can’t win 1st page positions on Google.ca SERPs by amassing a whole slough of crappy voters…

That might work for some of our favourite politicians, but here, we are looking at the pure metrics and mathematics behind Google.ca’s ultimate decision, about who shall sit on the throne of your keywords.

Setting the Tone

It’s important to write to my clients in a respectful but playful tone, in order to communicate in a candid way, to cut through the endless fog around Search Engine Optimization.

Sometimes your backlink strategy might be candid as well… such as having your brand website, focused on the direct product keywords, and then building a blog, where you can venture out with an endless array of keywords for years to come.

This means your blog would target short-term, small volume keywords, and cycle that content through social media with the intent (with each post!) that there are potentials to go viral.

If your link building is natural, it will bring positive results.

Backlink Strategies to Deploy

My strategies will focus on domain acquisition, blog marketing, and direct B2B outreach.

Outreach involves being a liaison for your brand, to acquire a link from another business whom there can be a complimentary relationship.

Quick Example Case:

For example, if you have a Golf website, I will not be asking other Golf website owners (your direct competition) for a link, that would be stupid, right? Instead I will be seeking Allies, where a related business’s website can be a mutual fit.

For example, finding a Sports Equipment blog to endorse your Golf website.

A link like that would be contextual, and therefore also valuable.

The devil is in the details…

There is a lot more to it than that, and if you would like to dive into the metrics together, I highly recommend setting up an SEO Consultation together – where I can show you the exact details, and formulate an effective backlink strategy to deploy yourself.

Otherwise, when you are ready, you can hire me to deploy the Deep-Web Backlink Service.

(Typically the turn around time is approximately 2 weeks to complete the job, and the rise in SERPs typically takes 2-3 months.)

Sending Clear Search Engine Signals

Remember, sending clear signals to Google.ca is like taming an animal, there is a gradual relationship built on a near infinite amount of subtle signals. We want to send clear and consistent signals, allowing Google.ca to learn that your website is the true authority of your niche and keywords.