SEO Canada
SEO is Respectful Marketing
I never liked the idea of marketing, because to me it always sounded like trying to make someone do something they didn’t actually intend on doing…
The idea of marketing, to me, always seemed synonymous with being manipulative.
Maybe that isn’t really a stretch from the truth, is it?
We see it everywhere today, so many marketing tactics that sound more like a psychological ploy in order to create a cause and effect relationship between a business person’s assets and the general populous.
People have the right to choose, and marketers who respect that choice will win in the long-run.
Thankfully, I found Search Engine Optimization, and mostly by accident.
My First SEO Failure – No Keywords!
My first ever attempt at making a product to sell online, was composing a comprehensive Hynptherapy website (being as I had recently earned my PTCIA recognized Hypnotherapy Certification), allowing clients to work through sessions and programs to better their mental well-being…
Putting the criteria online in an interactive manner was was pretty innovative at the time, given it was still before Apple’s iTunes was around.
That project showed me 1 incredible principle… if you don’t know your keywords, no one will find your masterpeice.
I spent countless hours perfecting those sessions, attempting to induce the most therapeutic trance, in every moment…
Instead only a handful of people ever found it, and I recall that my very first customer wanted a refund because it was an MP3 instead of a mail-order audio CD (compact disc).
My First SEO Success – By Accident!
My next attempt at being a self made man was to take my life-long athletic passion of martial arts, and take my instructor level skills into a local studio; offering classes, personal coaching, and a unique body-work massage inspired by military professionals.
Those were the day… I look back fondly on running that little Dojo.
Sadly the truth about market size, demographics, and other factors… it crushed me, it still hurts when I stop to think of it. All the sweaty armpits, headlocks, body throws, and reigning punches…
There was no blow that hurt more than having to close my studio.
The fact was, I learned that ranking 1st in Google for my niche was a near miracle to carry me through that legendary experience, but nonetheless, the people have spoken.
My fantasy that people wanted to train their bodies to be unbreakable, and hone their spiritual energies to see the invisible… wow, was I ever wrong.
My Second SEO Success – On Purpose!
Being as I was still young, and still quite naiive, I rebounded to then create a product based business. This was a commodity based product, requiring very simple permissions, and being as I knew I was first to the game, the notion of E-Commerce was like frolicking in an orchard of golden apples and pears.
Quickly, given what I had learned about local SEO from my martial arts studio, I was ready to take the cake, and rank nationally for my really big keyword – and I did! It took about 6 months, but once I had the crown on my head, boy did that feel awesome.
I rented a zoned warehouse with a little office connected, had street signage, parking for customers, 1-888 support line, retail hours, wholesale opportunity for stores Canada-wide, and most exciting of all was having new customers everyday, pouring in from having earned national rank for a the best keyword for my niche.
I had it made… or so I thought.
SEO and Government Regulations
It was almost exactly at the 1 year mark… and looking back, perhaps that reflects an overall gracious or merciful notion taking place behind the scenes… the hammer of regulations fell, and shattered most of my dream into a misdirected mess.
I felt incriminated, because I was… and thankfully I learned something that still I think most Canadian Business Owners don’t respect.
When you are a captive, be a good soldier, and don’t lie.
With gratitude I can say, keeping a transparent and detail oriented approach, I was able to clean up the issue step by step.
The hard part now is keeping myself from looking into the market to find how many businesses are cheating, lying, circumventing regulations and licensing, and even worse blatantly breaking the laws of our great country.
Canadian Legacies and Inspirations
I am very inspired by Kevin O’Leary (aka Mr. Wonderful, as seen on Shark Tank), and particularly what he respresents today, which I will humbly say sounds to me like ‘fair commerce’…
To be able to play fair is something we should all cherish very much, that is probably the highest manifestation of human freedoms imaginable, that a person can initiate themselves into a role of service to others – opening a small business in Canada.
It still takes a lot of energy for me to cope, but I am much more willing today than every to admit that the western economies largely survive on generalized gluttony and wide-spread entertainment paired with legal drug use… I digress.
SEO Favours Small Business
The point is… I have REAL on the ground battlefield experience when it comes to facing the asymmetrical attacks when you’re the Commander.
Your small business matters in the big picture, especially if you are the last one standing.
Canadians have been served by small business owners for almost two centuries, whether they know it or not, people are depending on you.
Our enormously vast Northern terrain reaches from Atlantic to Pacific oceans, it requires small businesses; distribution of goods is otherwise impossible.
The tides will turn, and Canada’s economy of Small Businesses will rise again!!!
Ahem…
Balancing the Workload
With that said – I am just your friendly neighbourhood Search Engine Optimizer, web-slinging services at your fingertips!
There is no cheating in SEO, and Google has proven it by doing all the heavy lifting.
If you get all the traffic, but your business totally sucks… guess what?
Everyone coming to your website will be disappointed… and before you know it, your rank position will be gone too.
Furthermore, what about your regulations?
Did you really think that you could escape Health Canada and it’s wide spread national network of hasty regulation agents? Think again copper top.
The reason why you should hire me (JP and Microplasm’s delegated associates) is because I am a seasoned 2-time Small Business Champion myself.
I know exactly the feeling, where every day you start out hoping you can ‘get something done’ and before you know it, deadlines are approaching, and you’ve spent all day putting out fires.
The real joy of running a small business comes from serving your customers and clientelle.
When you know you made a difference in someone’s life, there is truly nothing like it…
Canadian Entrepreneurs coast to coast will agree that shipping costs and regulations will be the pitfall of most small businesses in Canada.
But they never told you…
The real silent killer is SEO.
2025 ushers-in a new booming era of big data and artificial intelligence… but countless small businesses have great prices and awesome products right around the corner…
Nobody ever found them, nobody ever saw them.
That invokes in me a spiritual mandate… don’t let your hard work be for nothing, my fellow Canadian.
I promise to abide by regulations, above all, you can’t afford to have bad optics with Health Canada.
These agents have to put up with liars all day, every day, in every niche and arena of our country’s commerce.
Let’s give them a break, and give you a head start!
Let me handle your SEO.
Prepare to Engage Hyperlocality!
