SEO Consultation Service
In 1 hour, we’ll cover all important metrics of your website’s rank performance on Google and other search engines.
1. Keyword Ranking
Using the keyword list we created from the first step in Keyword Marketing, we’ll retrieve the current positions your website holds in Google.ca SERPs.
This gives us our initial position. From here, we can strategize accordingly.
2. Domain Metrics
Your website is an asset, therefore as the owner, you should understand the basic metrics around domain valuation. This includes specific values developed by MOZ, such as:
- DA (Domain Authority)
- PA (Page Authority)
- CF (Citation Flow)
- TF (Trust Flow)
These scores will give you an overall picture of how much “power” your website domain URL carries into ranking for your targeted keywords.
3. Backlink Profile
A backlink is an incoming link from another website.
The metric developed by Ahrefs called Domain Rating (DR) and represents the value of your website domain’s backlink profile. This is between 1 and 100, where higher is better, and signifies the overall power and quality of your combined backlinks.
The quality of a backlink will greatly affect your website’s rank in Google.ca’s SERPs.
Backlink quality is largely determined by the Domain metrics (DA, PA, CF, TF, and DR) of the linked website.
For example, if the website the link comes from has higher metrics, it will raise your rank.
After determining the sources, and quality of your backlinks, we will then be able to utilize what links you already have, possibly disavow irrelevant or poisonous links using a very important free tool called Google Console.
We will also be looking for diverse Anchor Text in your current backlink profile, and then project which anchor text is needed for new links, and future link building strategies.
By finding your website domain’s DR, analyzing your backlinks, and then specifying your targeted Anchor Text; then we have successfully comprised your backlink profile.
This means we continue to frontier, onwards to On-Page SEO.
4. On-page SEO
This step has been recently revolutionized by Artificial Intelligence SEO Tools.
Without any hesitation, anyone can agree that AI will save countless hours of tedious editing, that once upon a time, used to eat-up most of the time it took to put in the labour hours in SEO. Thankfully, now that has changed!
On-page SEO entails including your targeted keywords strategically in your headers (H1, H2, H3, H4), and within your text content. On-page SEO also includes updating your page titles, as well as placing the same targeted keywords within the sentences and paragraphs of your content. This must be done in a manner where it reads naturally, and also satisfies the placement favoured by search engines.
On-page SEO also includes your images, videos, sound files, PDFs, and any other “clickable” media that a viewer can interact with; and trying to, again, satisfy the search engines by editing file names, and their placement on the page.
Whatever condition your website is in, and where ever you’re at with your On-page SEO – I know it can be very daunting, however, I assure you there is hope my friend.
5. Technical SEO
Technical SEO is best described as everything you don’t see on the website pages; how the invisible content affects your ranking signals.
This includes the page URL, which is often called the permalink structure. Then we will also analyze your meta-tags; these are the short descriptions listed on SERPs. Then we will also look at the page loading speed, which has become far more important in the last Google algorithm updates.
We’ll also look at your site-map, and overall User Experience. The site-map should give visitors easy access to the most important pages, while also making sure all the pages in your website are relevant to your niche and target keywords.
It might not always be apparent, but technical SEO is how Google rewards a website with higher rank for having an efficient layout, clear, clean, and fast loading content.
An overlooked aspect of Technical SEO is Bounce Rate.
The bounce rate is the percentage of unique website visitors who immediately click away (going to another URL or using the ‘back’ button) because they were likely dissatisfied with the content.
A high bounce rate lowers your rank in Google SERPs simply because it signals Google that people leave your website quickly because they do not find the content engaging.
Overall, Technical SEO is the invisible part of your website, but still does tend to parallel with user experience. People want to find something or do something on your website, they don’t want to spend any extra time clicking around or wasting time.
So far we have covered your website domain metrics, and the three main aspects of your websites SEO; Backlink Profile, On-page SEO, and Technical SEO… what is next?
Next, we will analyze your competitor’s SEO.
6. Competitor Comparison
We must revise your website to give Google the same or better ranking signals than your current competitors.
This might mean adding certain kinds of content in order to build more robust pages. However, it might also be indicative of where there are ‘shelves’ in the SERPs; and those ranking ‘shelves’ are opportunities to capitalize.
Remember that a strong rankings for a decent keyword will give you daily returns for your business, making SEO the golden goose of online marketing strategies.
7. Recommendations
By the end of the hour of power together, we’ll know exactly what your website’s current SEO strengths and weaknesses are.
Depending on what we find during the analysis, you may decide to immediately deploy a link building strategy – where I highly recommend you consider our deep-web Backlink Service.
After completing our analysis, you might also decide that deploying our Small Business SEO Authority Package, specially tailored to your niche and business model, is the next logical step in your keyword marketing strategy.
Often times, a small business aiming to achieve local ranking results just needs a tune-up, and they will be maximized for long-term gains.
Typically On-page and Technical SEO edits will show results in SERPs within 30 days. Backlink building can take up to 3 months, sometimes more, to take affect.
Other opportunities, such as achieving national rank, or ranking in a very high search volume keyword may take more time, more backlinks, more content… and more time, and more backlinks… this is where there is never a guarantee, but always a solution.
One tactic I believe in when it comes to SEO is never over-commit.
You want to act from a safe position, no matter the intent. If every edit is clean and precise, you will not off-set hard earned results.
Think of it like taming an animal.
Your signals need to be clear and calm, no sudden movements, and slowly but surely you can get closer and closer until finally petting the animal becomes a mutual action for both person and beast… in this case, it becomes a mutual arrangement for both the website owner and the search engines.
